These days, it feels like every company is using mobile marketing, but that doesn’t mean challenges don’t exist. According to June 2014 polling by Ascend2, lack of knowledge about the tactic was the No. 1 hurdle to mobile marketing success.
Nearly 40% of marketing professionals worldwide said that a lack of in-house expertise was the leading challenge to achieving success with mobile marketing. Though most companies planned to increase their mobile marketing spending this year, budget limitations were the second-biggest problem, which Ascend2 noted could lead to less hiring of professionals equipped with the appropriate skill sets. Read the rest at eMarketer.