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Archive for July 18, 2014

Top Challenges To Mobile Marketing Success, June 2014 [CHART]

By David Erickson | July 18, 2014

Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.

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Net US Online Ad Revenue Share By Company, 2012-2016 [TABLE]

By David Erickson | July 18, 2014

Google alone already accounts for more than 10% of all advertising spending in the US.

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US Online Ad Spending By Channel, 2012-2018 [TABLE]

By David Erickson | July 18, 2014

Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.

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Total US Ad Spending Share By Media, 2012-2018 [TABLE]

By David Erickson | July 18, 2014

US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

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Total US Ad Spending, 2012-2018 [CHART]

By David Erickson | July 18, 2014

Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

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Top-Performing CEOs [INFOGRAPHIC]

By David Erickson | July 18, 2014

This infographic by Domo and CEO.com provides a detailed illustration of today’s most successful leaders.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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