July 18, 2014 - e-Strategy Trends

Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.

Google alone already accounts for more than 10% of all advertising spending in the US.

Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.

US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

This infographic by Domo and CEO.com provides a detailed illustration of today’s most successful leaders.

Archive for July 18, 2014