Types Of Content Brands Develop For Social Media [CHART]
In its new survey report called Social Media Content Development, conducted in collaboration with Ipsos OTX, the ANA found that brands look to develop a wide variety of content, including posts, videos, product advertising, and sponsorships. However, posts and videos are the most widely used types of social media content, as 96 percent and 89 percent of respondents have produced them, respectively. And, perhaps because of their ubiquity, posts and videos have proven to be more successful than other types of social media content. Read the rest at ClickZ.