IPG Media Lab and Kiip found that reward ads worked in brands’ favor. When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards, compared with full-screen image and video ads, called out by more than three in five respondents.
The research found that rewards boosted all brand attributes, with respondents more likely to describe brands offering rewards as quality, premium or modern. In addition, app users had a higher level of respect for these companies. Read the rest at eMarketer.