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Archive for July 15, 2014

Attitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]

By David Erickson | July 15, 2014

When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.

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Tolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]

By David Erickson | July 15, 2014

Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.

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Mobile In-App Ad Preferences, March 2014 [CHART]

By David Erickson | July 15, 2014

More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.

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Ways Consumers Want Companies Tell Them About Their Personal Data, April 2014 [CHART]

By David Erickson | July 15, 2014

Just 35% of US internet users thought businesses were transparent enough about how they used personal information.

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Top US Retail Data Breaches, 2003-2014 [CHART]

By David Erickson | July 15, 2014

There has always been some degree of concern over digital privacy and personal data, but until recently, consumer attitudes had remained relatively steady.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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