Archive for July 15, 2014
Attitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreTolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
Read MoreMobile In-App Ad Preferences, March 2014 [CHART]
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
Read MoreWays Consumers Want Companies Tell Them About Their Personal Data, April 2014 [CHART]
Just 35% of US internet users thought businesses were transparent enough about how they used personal information.
Read MoreTop US Retail Data Breaches, 2003-2014 [CHART]
There has always been some degree of concern over digital privacy and personal data, but until recently, consumer attitudes had remained relatively steady.
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