Consumer Attitudes Toward Ads, June 2014 [CHART]

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives, and half agree that ads they see on local TV news feel like they are chosen specifically for people like them. That’s according to a Hearst TV-commissioned GfK survey [PDF] of 2,655 adults aged 25 and older who watch local TV news at least a few times per week. The results also suggest that ads in local TV news compare favorably with other media in driving viewers’ action. Read the rest at MarketingCharts.