Archive for July 11, 2014
Email Marketing Etiquette [INFOGRAPHIC]
This infographic by Skadeedle highlights the dos and don’ts of email marketing etiquette.
Read MoreRanking Of Marketers' Strategic Priorities, June 2014 [CHART]
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.
Read MoreConsumer Attitudes Toward Ads, June 2014 [CHART]
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.
Read MoreNewspapers' Weekly Cross-Platform Reach By Select Countries, June 2014 [CHART]
Some 92% of the US online population consumes some type of news on a monthly basis.
Read MoreConsumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Read MoreUK Mobile P2P Payment Users, 2013-2017 [CHART]
Just 2.2 million UK mobile payment users are forecast for 2014, according to Yankee Group—and behind other countries.
Read MoreDemographics Of Fantasy Sports Players, May 2014 [CHART]
14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.
Read MoreMetrics Used To Measure Content Marketing Success, May 2014 [CHART]
Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.
Read MoreMetrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
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