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Archive for July 11, 2014

Email Marketing Etiquette [INFOGRAPHIC]

By David Erickson | July 11, 2014

This infographic by Skadeedle highlights the dos and don’ts of email marketing etiquette.

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Ranking Of Marketers' Strategic Priorities, June 2014 [CHART]

By David Erickson | July 11, 2014

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.

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Consumer Attitudes Toward Ads, June 2014 [CHART]

By David Erickson | July 11, 2014

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.

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Newspapers' Weekly Cross-Platform Reach By Select Countries, June 2014 [CHART]

By David Erickson | July 11, 2014

Some 92% of the US online population consumes some type of news on a monthly basis.

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Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

By David Erickson | July 11, 2014

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

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UK Mobile P2P Payment Users, 2013-2017 [CHART]

By David Erickson | July 11, 2014

Just 2.2 million UK mobile payment users are forecast for 2014, according to Yankee Group—and behind other countries.

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Demographics Of Fantasy Sports Players, May 2014 [CHART]

By David Erickson | July 11, 2014

14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.

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Metrics Used To Measure Content Marketing Success, May 2014 [CHART]

By David Erickson | July 11, 2014

Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.

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Metrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]

By David Erickson | July 11, 2014

80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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