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Archive for July 10, 2014

Twitter Best Practices [INFOGRAPHIC]

By David Erickson | July 10, 2014

This infographic from Passion Digital highlights the most important best practices for Twitter.

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Demographics Of Denmark Smart Phone Onwers, May 2014 [CHART]

By David Erickson | July 10, 2014

32% of Denmarkians were already using a smartphone to watch TV content.

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Devices Nordics Use To Watch Video, December 2013 [TABLE]

By David Erickson | July 10, 2014

No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.

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Spending On Branded Mobile Content, Q1 2014 [CHART]

By David Erickson | July 10, 2014

Still relatively new, branded editorial media on mobile devices is luring consumers in.

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Change In Ad Spending By Medium, Q1 2014 [CHART]

By David Erickson | July 10, 2014

Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.

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Ability To Predict Customer Purchase Behavior, June 2014 [CHART]

By David Erickson | July 10, 2014

Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year.

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Search Engines Post-Click Engagement Rankings, December 2013-May 2014 [TABLE]

By David Erickson | July 10, 2014

Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.

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Levels Of Suspicious US Web & Mobile Traffic, Q1 2013 – Q1 2014 [CHART]

By David Erickson | July 10, 2014

Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season.

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Annual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]

By David Erickson | July 10, 2014

CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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