Archive for July 10, 2014
Twitter Best Practices [INFOGRAPHIC]
This infographic from Passion Digital highlights the most important best practices for Twitter.
Read MoreDemographics Of Denmark Smart Phone Onwers, May 2014 [CHART]
32% of Denmarkians were already using a smartphone to watch TV content.
Read MoreDevices Nordics Use To Watch Video, December 2013 [TABLE]
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Read MoreSpending On Branded Mobile Content, Q1 2014 [CHART]
Still relatively new, branded editorial media on mobile devices is luring consumers in.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreAbility To Predict Customer Purchase Behavior, June 2014 [CHART]
Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year.
Read MoreSearch Engines Post-Click Engagement Rankings, December 2013-May 2014 [TABLE]
Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.
Read MoreLevels Of Suspicious US Web & Mobile Traffic, Q1 2013 – Q1 2014 [CHART]
Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season.
Read MoreAnnual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.
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