It’s happened to everyone: You download an app, use it once, and it ends up lost in a sea of icons, never to be used again. But based on data released in June 2014 by Localytics, this trend is waning as app retention improves.
Looking at app retention rates—the average number of times an app was used during the first six months of ownership—among mobile app users worldwide, the research found that the percentage of apps opened just once dropped from 26% to 20% between March 2011 and March 2014. Even more impressive, the percentage of users launching an app 11 times or more jumped from 26% to 39% during the same timeframe. Read the rest at eMarketer.