Archive for July 9, 2014
Generations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreMobile App Users By Frequency Of Use, March 2013 & March 2014 [TABLE]
Total mobile app users worldwide who launched apps less than 16 times daily, called Regular Users, rose by 23%.
Read MoreHow Frequently People Use Mobile Apps During The 6 Months Post-Download [TABLE]
You download an app, use it once, and it ends up lost in a sea of icons, never to be used again.
Read MoreAnnual CPG Spending Among Boomers & The Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.
Read MoreTop Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreMarketing Decision-Makers’ Unmet Needs, June 2014 [CHART]
More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.
Read MoreTop Reasons For Using Video Streaming Services, Q1 2014 [CHART]
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
Read MoreGerman Internet Use via PC vs. Smart Phone, Q1 2011-Q1 2014 [CHART]
92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone.
Read MoreGerman Smart Phone Users By Age, 2013 & 2014 [CHART]
In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.
Read More