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Archive for July 9, 2014

Generations' Work Relationships [PRESENTATION]

By David Erickson | July 9, 2014

68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.

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Mobile App Users By Frequency Of Use, March 2013 & March 2014 [TABLE]

By David Erickson | July 9, 2014

Total mobile app users worldwide who launched apps less than 16 times daily, called Regular Users, rose by 23%.

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How Frequently People Use Mobile Apps During The 6 Months Post-Download [TABLE]

By David Erickson | July 9, 2014

You download an app, use it once, and it ends up lost in a sea of icons, never to be used again.

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Annual CPG Spending Among Boomers & The Silent Generation, 2014-2020 [CHART]

By David Erickson | July 9, 2014

CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.

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Top Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]

By David Erickson | July 9, 2014

On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.

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Marketing Decision-Makers’ Unmet Needs, June 2014 [CHART]

By David Erickson | July 9, 2014

More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.

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Top Reasons For Using Video Streaming Services, Q1 2014 [CHART]

By David Erickson | July 9, 2014

Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.

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German Internet Use via PC vs. Smart Phone, Q1 2011-Q1 2014 [CHART]

By David Erickson | July 9, 2014

92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone.

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German Smart Phone Users By Age, 2013 & 2014 [CHART]

By David Erickson | July 9, 2014

In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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