Word-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children, details a Millennial Central report [PDF], which finds such recommendations to be the most powerful influence for this group across all purchase categories. Results from the survey of 1,100 American Millennial women without children also indicate that 93% have purchased a product after hearing about it from a family member of friend.
That’s a reflection of the trust they put in those recommendations: 89% said they trust recommendations from a friend, peer or family member more than from a brand. Read the rest at MarketingCharts.