Weekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]

By David Erickson | July 8, 2014

While desktops and laptops were the method of choice for research, mobile was gaining ground—both in and out of stores. One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly, and 22% reported conducting research—and looking for alternatives—via mobile while at a store.

Respondents were likely looking for alternatives to make sure they were getting the best deal, as the study found that comparing prices was the most frequent in-store smartphone activity, cited by 36%. November 2013 research conducted by Research Now for Swirl found similar results. Among the 85% of US smartphone users polled who had used a mobile shopping app while inside a store, 81% said they did so to search for sales and offers. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Email Marketing, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing and tagged Customer Service, eTailing, mCommerce, Mobile Email, QR Codes, Retail Marketing, Search Behavior, Text Messaging