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How Brands Connect With Interests-Driven Consumers, June 2014 [CHART]

By David Erickson | July 8, 2014

How Brands Connect With Interests-Driven Consumers, June 2014 [CHART]

Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product, according to a recent study [PDF] from Google, TNS and Ogilvy. The study calls this the “Path to Purpose,” and looks at the brand attributes that interests-driven consumers consider important when selecting a brand, via a survey of roughly 2,500 recent purchasers of products in 3 categories – auto vehicles, beauty products and smartphones. Read the rest at MarketingCharts.

Posted in Advertising, Consumer Attitudes, Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Social Sharing, Video Marketing and tagged Brand Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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