July 8, 2014 - e-Strategy Trends

Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.

98% of charities and nonprofits are using at least one form of social media.

One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.

Digital channels are now the method of choice for both product research and purchasing.

Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.

In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.

The list of influential brands on LinkedIn is heavy on publishers and technology companies, which together make up 9 of the top 10.

Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage.