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Top Mobile Marketing Objectives, June 2014 [CHART]

By David Erickson | July 7, 2014

Top Mobile Marketing Objectives, June 2014 [CHART]

The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results from Ascend2 and Research Partners. Some 55% of respondents who use or plan to use mobile marketing indicated this to be an important objective, followed in close succession by increased lead generation (40%), increased brand awareness (39%) and increased website traffic (38%). Recent research from Urban Airship indicates that 8 in 10 senior marketers from around the world agree that mobile supports audience engagement and brand awareness. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Email Marketing, Lead Generation, Mobile Behavior, Mobile Marketing, Online Behavior, Web Development, Website Marketing and tagged Brand Awareness, Customer Service, Engagement, Grand Marketing, mCommerce, Mobile Email, Sales, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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