Archive for July 7, 2014
UK Retail eCommerce Sales, 2012-2018 [CHART]
Over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.
Read MoreTop Loyalty Program Benefits For Millennials, November 2013 [CHART]
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
Read MoreWhy People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreTop Loyalty Program Benefits According To Americans, November 2013 [CHART]
Membership in US retail loyalty programs has grown to more than 1 billion.
Read MoreWhen People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
Read MoreUS Back-To-School eCommerce Sales, 2011-2014 [CHART]
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreBest Online Channels For Driving Sales, June 2014 [CHART]
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
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