UK Travelers Who Used A Smart Phone While On A Leisure Trip By Age, 2012-2014 [CHART]
Though smartphones may not be popular for booking trips, they’re proving useful while traveling. Data published in March 2014 by BDRC Continental indicated that smartphone usage during trips had increased for UK internet users of all ages between 2012 and 2014—except among the youngest age bracket, where it remained the same. The 25-to-34 age group was the most likely to use smartphones on trips this year, passing those ages 20 to 24. With the exception of 55- to 64-year-olds, smartphone usage while traveling had become a majority activity among respondents. Read the rest at eMarketer.