Email Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets, according to results from a recent report from Knotice, an IgnitionOne company. The report, which examined the percentage of opens from time of send during the second half of 2013, found that almost 54% of email opens occurring on mobile phones occurred within 4 hours post-delivery, compared to 46% share of opens occurring on desktops and 40% share of those occurring on tablets.
The first couple of hours in particular see the most engagement on mobile phones, an unsurprising result given the number of times people pick up their smartphones during a typical day. Indeed, one-third of email opens on mobile phones occur within the first couple of hours post-send, compared to about 28% for desktops and 20% for tablets. Read the rest at MarketingCharts.