Publishers may be relying on ads—not subscriptions—for digital revenue growth, but there’s one group of readers who may help fuel earnings: business executives. According to a March 2014 study conducted by Quartz, 37% of business executives worldwide paid for digital news.
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so. Two in five respondents from consulting, media and advertising, and tech firms paid for such content. Read the rest at eMarketer.