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Archive for July 4, 2014

Consumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]

By David Erickson | July 4, 2014

Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.

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Mobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]

By David Erickson | July 4, 2014

Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.

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UK Travelers Who Used A Smart Phone While On A Leisure Trip By Age, 2012-2014 [CHART]

By David Erickson | July 4, 2014

Though smart phones may not be popular for booking trips, they’re proving useful while traveling.

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Mobile Devices UK Citizens Use For Travel Research, March 2014 [CHART]

By David Erickson | July 4, 2014

Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.

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Why Business Execs Pay For Online News, March 2014 [CHART]

By David Erickson | July 4, 2014

Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.

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Business Executives Who Pay For Online News By Industry, March 2014 [CHART]

By David Erickson | July 4, 2014

Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.

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Secret To Killer Blog Posts [INFOGRAPHIC]

By David Erickson | July 4, 2014

According to this infographic by WhoIsHostingThis, the secret to killer blog posts are references.

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Email Opens By Hours After Send, H2 2013 [CHART]

By David Erickson | July 4, 2014

Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.

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Obstacles To Native Advertising Success, June 2014 [CHART]

By David Erickson | July 4, 2014

Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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