Further evidence of growth came from Nielsen. According to its analysis, companies in Germany spent about €6.3 billion ($8.4 billion) on advertising on all measured media in Q1 2014—2.9% more than in Q1 2013. The greatest annual increase was in February 2014, when ad spending was 3.5% higher than in February 2013. Online accounted for 11% of all quarterly spending, or €712 million ($949.3 million), Nielsen calculated.
Like ZAW, eMarketer also estimates that digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year. Mobile in particular looks set for a boom, as the number of mobile phone users continues to rise. According to eMarketer projections, Germany already has by far the largest population of mobile users in Western Europe, and some 68.0 million residents will own at least one mobile phone this year. Read the rest at eMarketer.