Top 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]

Another important factor for marketers to consider when analyzing their interactions with influencers is language. While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).

eMarketer expects the number of social network users worldwide to grow 12.5% this year to hit 1.79 billion, representing 63.4% of internet users and 25.0% of the global population. Read the rest at eMarketing.