German Ad Spending By Media, 2010-2013 [TABLE]
After a year in the doldrums, ad spending in Europe’s strongest economy is finally heading up. Germany’s Zentralverband der deutschen Werbewirtschaft (ZAW) forecast ad spending in the country would rise 2% in 2014. Last year, the market was sluggish but stable; overall ad spending registered a marginal decline of 0.1% to an estimated €25.05 billion ($33.40 billion), ZAW reported, while spending across the 12 media categories measured by the source dropped 1.7% to €15.25 billion ($20.34 billion).
TV enjoyed the highest income from ads, at nearly €4.13 billion ($5.50 billion) in 2013, 27.0% of the total, and up 2.2% in the year. Daily newspapers retained their second-place ranking, but their ad income dropped 9.4% year over year, to less than €2.93 billion ($3.91 billion), according to ZAW. Spending on weekly and Sunday newspapers plunged by nearly 12%—the largest percentage decline. Read the rest at eMarketer.