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Archive for July 3, 2014

TV & Twitter Behavior, June 2014 [TABLE]

By David Erickson | July 3, 2014

Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.

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Global Marketing Budget Sentiment, January 2012 – June 2014 [CHART]

By David Erickson | July 3, 2014

Global marketing spending plans have stayed positive through the second quarter.

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Sales: More Science Than Art? [INFOGRAPHIC]

By David Erickson | July 3, 2014

This infographic from Velocify breaks down the art and science of selling.

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Western European Mobile Phone Users By Country, 2012-2018 [TABLE]

By David Erickson | July 3, 2014

Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.

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German Ad Spending By Media, 2010-2013 [TABLE]

By David Erickson | July 3, 2014

German ad spending is expected to rise 2% in 2014.

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Top 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]

By David Erickson | July 3, 2014

While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).

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Share Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]

By David Erickson | July 3, 2014

The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.

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Primary Attitude Toward Companies In Online Mentions, March 2014 [CHART]

By David Erickson | July 3, 2014

Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.

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Global Facebook Ad Revenues, 2012-2016 [CHART]

By David Erickson | July 3, 2014

eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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