Archive for July 3, 2014
TV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreGlobal Marketing Budget Sentiment, January 2012 – June 2014 [CHART]
Global marketing spending plans have stayed positive through the second quarter.
Read MoreSales: More Science Than Art? [INFOGRAPHIC]
This infographic from Velocify breaks down the art and science of selling.
Read MoreWestern European Mobile Phone Users By Country, 2012-2018 [TABLE]
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreTop 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Read MorePrimary Attitude Toward Companies In Online Mentions, March 2014 [CHART]
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
Read MoreGlobal Facebook Ad Revenues, 2012-2016 [CHART]
eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.
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