US Mobile Travel Booking By Device, 2012-2018 [CHART]

Smartphone purchases are on the rise in the travel industry: eMarketer forecasts that nearly 26 million US consumers will book travel via such a device this year.

The convenience of smartphones, coupled with mobile-only discounts, is driving significant growth in last-minute hotel sales. With smartphone spending on hotels surging, industry marketers are trying to crack the code on how best to streamline the mobile purchase path, according to a new eMarketer report, “Travel Purchases on the Go: Mobile Hotel Booking Surges, but Other Transactions Lag.” Read the rest at eMarketer.