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Archive for July 2, 2014

Marketing Expenditures In The Next 5 Years [INFOGRAPHIC]

By David Erickson | July 2, 2014

This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.

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Millennials' Social Sharing Of Product & Service Info, June 2014 [CHART]

By David Erickson | July 2, 2014

Millennials outpace other generations in their use of social media to share information about products and services.

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Fundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]

By David Erickson | July 2, 2014

Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.

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Search Advertising's Effect On Brand Awareness, June 2014 [CHART]

By David Erickson | July 2, 2014

Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.

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Share Of Video Plays By Duration & Device, Q1 2014 [CHART]

By David Erickson | July 2, 2014

Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video.

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Smart Phone Owners Who Would Pay For World Cup Video [CHART]

By David Erickson | July 2, 2014

More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.

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Most Important Types Of Apps For Booking Travel, March 2013 [CHART]

By David Erickson | July 2, 2014

Travelers preferred app experiences over the mobile web.

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US Mobile Travel Booking By Device, 2012-2018 [CHART]

By David Erickson | July 2, 2014

eMarketer forecasts that nearly 26 million US consumers will book travel via such a device this year.

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Mobile’s Share Of Email Opens By Daypart, H2 2013 [CHART]

By David Erickson | July 2, 2014

Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher.

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Marketers' Ability To Prove Their Value, June 2014 [CHART]

By David Erickson | July 2, 2014

The pressure on marketing to measure its value and contribution to the business is increasing, according to 85% of respondents to a recent survey from ITSMA,

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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