Top Reasons For Abandoning Shopping Carts, June 2014 [CHART]

The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected; and that they were not ready to purchase, but wanted to get an idea of the total cost with shipping for comparison with other sites. The report also notes that online shoppers would prefer to see the expected date of arrival rather than the number of days it will take for their order to arrive. Source: UPS / comScore

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