February 2014 polling by Sporting News Media in conjunction with Kantar Media and SportBusiness Group found that Facebook was also popular for following sports in general. Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube. Twitter trailed further behind, with less than one-quarter of respondents.
The study found that US fans’ social network usage during sports was relatively low compared with other methods, though still impressive. When asked about their favorite way to consume sports, the smallest percentage—35%—cited social network platforms. In comparison, 94% cited traditional TV, and 68% said online, which comprised any form of interaction online (including mobile), from reading articles through to watching live events on a computer, laptop or mobile device. Read the rest at eMarketer.