Share Of Programmatically Sold Advertising In Netherlands, February 2014 [CHART]
Display media may have dominated, but video, mobile and tablet inventory were also gaining ground, each used by more than half of respondents.
The future for those three formats was even brighter. Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years. Video also saw an impressive share, with 83% of inventory expected to be traded via programmatic in five years. Read the rest at eMarketer.