Multitainment Behavior Of World Cup Viewers [CHART]

Don’t be surprised to see World Cup fever invading your newsfeed: Data released in June 2014 by Peel found that the social network tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.

Each method of chatting was cited by 53.0% of respondents—beating out Twitter, old-school phone calls, and Skype or chat apps by a long shot. No matter the mode of communication, one thing’s for sure: World Cup followers are chatterboxes, with less than one-fifth of respondents saying they wouldn’t talk with others via any of the ways listed. Read the rest at eMarketer.