Reasons People Watch TV Everywhere, November 2013 [CHART]
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere. When a November 2013 study by Viacom asked Viacom viewers who used TV Everywhere why they used the service, the top reason for doing so was to view a show they couldn’t watch when aired live. Being able to watch away from home ranked second. Read the rest at eMarketer.