Likelihood Pay TV Subscribers Will Cut The Cord, 2011-2014 [TABLE]
Preventing cord-cutting was a key driver in the development of TV Everywhere, and data released earlier this month by The Diffusion Group (TDG) indicated that it may be working, or at least stopping the trend from growing. Research found that the percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014, with just 14.8% of respondents saying they were at least somewhat likely to cut the cord.
TDG noted that this percentage had stayed relatively steady due to the lack of a “legitimate” over-the-top TV competitor, giving cable providers more time to develop and improve TV Everywhere services. Read the rest at eMarketer.