Instead, France’s World Cup followers were still turning to the TV to keep up with the matches. More than nine in 10 said they would follow the games on a television—the highest percentage by far. No other device came close, with second-place PCs cited by around one-quarter.
The study found that smartphone usage among young adults in France during the World Cup would be higher than the average—though not too high. Less than one in five (17%) of 18- to 24-year-olds who planned to follow the games said they would use their smartphone to do so. Read the rest at eMarketer.