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Mobile Email Benchmarks By Industry, Q1 2014 [CHART]

By David Erickson | June 27, 2014

Mobile Email Benchmarks By Industry, Q1 2014 [CHART]

Half of total email opens occurred on a mobile device in Q1 2014, according to the latest quarterly email report from Experian Marketing Services, a figure in line with various industry estimates. But mobile click-to-open rates continue to lag desktop, and the Experian study indeed shows that mobile accounted for a relatively smaller 38% of clicks in Q1. Those averages mask significant differences when sorting by industries, though, with multi-channel retailers on the high end of mobile activity and business products and services brands on the low end. Read the rest at MarketingCharts.

Posted in Analytics, Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Multichannel Marketing, Online Behavior and tagged Benchmarks, Business Services Marketing, Catalog Marketing, Click-Through Rates, CPG Marketing, Entertainment Marketing, Hospitality Marketing, Media Marketing, Metrics, Mobile Email, Opens, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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