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Archive for June 27, 2014

Email Volume Growth Trends, Q2 2012-Q1 2014 [CHART]

By David Erickson | June 27, 2014

Brands sent 15.6% more emails overall in Q1 2014 than they did in Q1 2013, representing the 5th consecutive quarter of double-digit increases.

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Mobile Email Benchmarks By Industry, Q1 2014 [CHART]

By David Erickson | June 27, 2014

Half of total email opens occurred on a mobile device in Q1 2014.

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Average Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]

By David Erickson | June 27, 2014

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

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Q1 US Online Ad Revenues, 1996-2014 [CHART]

By David Erickson | June 27, 2014

The Q1 mark of $11.6 billion is a new first-quarter peak in online advertising revenues.

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Father’s Day Spending, 2007-2014 [CHART]

By David Erickson | June 27, 2014

The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.

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Global Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]

By David Erickson | June 27, 2014

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

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UK Mobile Social Networkers, 2012-2018 [TABLE]

By David Erickson | June 27, 2014

The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.

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US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

By David Erickson | June 27, 2014

The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.

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US Smart TV Users, 2012-2018 [CHART]

By David Erickson | June 27, 2014

eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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