June 27, 2014 - e-Strategy Trends

Brands sent 15.6% more emails overall in Q1 2014 than they did in Q1 2013, representing the 5th consecutive quarter of double-digit increases.

Half of total email opens occurred on a mobile device in Q1 2014.

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

The Q1 mark of $11.6 billion is a new first-quarter peak in online advertising revenues.

The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.

The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.