Archive for June 27, 2014
Email Volume Growth Trends, Q2 2012-Q1 2014 [CHART]
Brands sent 15.6% more emails overall in Q1 2014 than they did in Q1 2013, representing the 5th consecutive quarter of double-digit increases.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MoreAverage Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.
Read MoreQ1 US Online Ad Revenues, 1996-2014 [CHART]
The Q1 mark of $11.6 billion is a new first-quarter peak in online advertising revenues.
Read MoreFather’s Day Spending, 2007-2014 [CHART]
The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.
Read MoreGlobal Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
Read MoreUK Mobile Social Networkers, 2012-2018 [TABLE]
The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.
Read MoreUS Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]
The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.
Read MoreUS Smart TV Users, 2012-2018 [CHART]
eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.
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