As usage grows, social media marketing is establishing itself as part of the overall marketing mix. Data released in May 2014 by Social Media Examiner suggested that the percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
Though the portion of respondents who “agreed” that they had blended social and traditional marketing dropped slightly between 2013 and 2014, so did the number of those who hadn’t done so. In fact, the only response that saw an increase was SMB marketers worldwide who “strongly agreed” that they had merged social with their traditional marketing activities. Overall, 81% of respondents had integrated social into traditional efforts. Read the rest at eMarketer.