Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said they had increased their social media marketing spending this year. Just 7.7% of respondents had decreased investments in social, and 37.9% said social budgets had stayed the same.
Social media was not just seeing more marketing dollars: An overwhelming majority of SMB marketers had also increased the time they were investing in social efforts. Nearly three-quarters of respondents said they had upped time spent with social media vs. the prior year, compared with 14.0% who said it had stayed the same. Just 8.1% had decreased the time they were investing in social marketing. Read the rest at eMarketer.