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Archive for June 26, 2014

US Connected TV Users, 2012-2018 [CHART]

By David Erickson | June 26, 2014

eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.

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Online Advertising's Ability To Deliver On Branding Promise, June 2014 [CHART]

By David Erickson | June 26, 2014

By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.

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Online Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]

By David Erickson | June 26, 2014

Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.

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10 Countries With The Most Millionaire Households, 2013 [CHART]

By David Erickson | June 26, 2014

With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.

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Online Ad Impressions & Actions, Q1 2014 [CHART]

By David Erickson | June 26, 2014

The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.

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Where Germans Place World Cup Bets [CHART]

By David Erickson | June 26, 2014

Betting on sports just isn’t very popular in Germany.

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Germans Who Have Bet On World Cup Matches By Gender [CHART]

By David Erickson | June 26, 2014

Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.

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SMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]

By David Erickson | June 26, 2014

The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.

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Change In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]

By David Erickson | June 26, 2014

54.4% of US SMB marketers said they had increased their social media marketing spending this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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