US TV vs. Online Ad Spending Increases, 2012-2018 [CHART]
A more comparable statistic for the two markets is the amount of ad dollars each platform will add each year. Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year—$2.19 billion more than 2013, compared with a $1.76 billion increase in digital video ad spending. In addition, we estimate that TV will continue to outpace digital video in dollar growth through 2018. In 2016, for example, our projections show TV almost doubling the amount of new dollars going to digital video channels, due chiefly to advertising surrounding the upcoming US presidential election that year. Read the rest at eMarketer.