Propensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]

Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a social network during the month prior to the survey (36% and 39%, respectively). Meanwhile, the percentage of connected Millennials around the world who in Q1 had recently liked a brand was steady from the year-earlier period (33%), while that figure dropped by 4% points among Gen Xers (to 30%) and Boomers (to 25%). Source: GlobalWebIndex (GWI)

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