E-Commerce Conversion Rates By Device, Q1 2014 [CHART]

Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led their respective device categories. The same pattern was evident for average order values, where computers ($197.21) led tablets ($156.28) and smartphones ($115.28), with the iPad ($160) tops among tablets and the iPhone ($117.76) the leading smartphone platform. Meanwhile, smartphones and tablets drove more than one-quarter of e-commerce site visits in Q1, with the iPad commanding 86% share of tablet traffic and the iPhone 59% share of smartphone traffic. Source: Monetate

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