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Reasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]

By David Erickson | June 24, 2014

Reasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]

Watching on the go was the second most popular reason for doing so, and sharing information ranked third.

With high mobile usage focused on the World Cup, advertisers should take note of soccer fans’ attitudes toward mobile ads in general, and study results revealed that hurdles were smaller than some may expect: 37% of soccer fans worldwide said they interacted with a mobile ad daily in order to get more information about a product or service. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Sharing and tagged Mobile Video, Sports Marketing, World Cup, World Cup 2014

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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