Products United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
Health and beauty products are among the least popular items for online purchasing. According to a January 2014 survey by VoucherCodes.co.uk, 40% of UK internet users had never bought health and beauty items digitally—the third-highest response.
All of this—combined with the fact that August 2013 research by PricewaterhouseCoopers found that 57% of UK internet users preferred to purchase health and beauty products in-store—indicates that it’s still early days for digital beauty buying, though the future looks bright. Read the rest at eMarketer.