US Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]

But even US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house. Just 28% of respondents whose firms had done programmatic buying in the past year had expanded their in-house programmatic capabilities so they were managing, overseeing or implementing such efforts in-house, and nearly 60% showed no interest in doing so. Read the rest at eMarketer.