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Archive for June 23, 2014

UK Prestige Beauty Online Sales By Category, 2013 [TABLE]

By David Erickson | June 23, 2014

Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).

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Global Time Spent Watching eSports Video [CHART]

By David Erickson | June 23, 2014

IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.

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US Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]

By David Erickson | June 23, 2014

US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.

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Types Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]

By David Erickson | June 23, 2014

More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.

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Senior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]

By David Erickson | June 23, 2014

Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.

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US Traditional Advertising Outlook, 2013-2018 [CHART]

By David Erickson | June 23, 2014 | 1

The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.

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B2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]

By David Erickson | June 23, 2014

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.

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Top Online Marketing Channels For Local Businesses, June 2014 [TABLE]

By David Erickson | June 23, 2014

Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.

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Video Viewing On Connected Devices, 2013 vs 2014 [CHART]

By David Erickson | June 23, 2014

Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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