A 16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents. In comparison, email revenues for US nonprofits per 1,000 emails came in at just 17 cents.
M+R Strategic Services and NTEN’s report touched on social media, noting that US nonprofits’ social audiences were growing more rapidly than those for emails and websites. Responses indicated that Facebook fans had jumped 37% last year and Twitter followers by 46%. Read the rest at eMarketer.