Online Video Ad Performance By Age, Q1 2014 [CHART]

Older viewers were more likely to click on video ads than their younger counterparts in Q1, per a Videology report on platform activity. The 65+ crowd’s CTR was 15% higher than average, with the 55-64 bracket also sporting a slightly above-average CTR. Separately, the study notes that 91% of advertisers bought video ads based on a guaranteed CPM and 35% of campaigns utilized some type of 3rd-party audience verification. Meanwhile, 70% of ads used “advanced” targeting, up from 30% in the year-earlier period. Source: Videology [PDF]

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