Marketers are often quite dismissive of the TV ad opportunity. A January 2014 study by Econsultancy and Adobe asked client-side marketers worldwide if they thought mass reach via TV would not be an effective tactic within five years. Almost half agreed that it wouldn’t, with just 20% feeling that it would be effective.
Ad spend, meanwhile, continues to flood into the mobile channel. Indeed, eMarketer estimates that mobile will become the single biggest ad channel in the UK by 2017. Read the rest at eMarketer.