A majority of global executives rely on email newsletters for industry-specific news, details a recent survey from Quartz, with respondents as likely to be using email newsletters for information as they are industry and general news sites. Email newsletters also significantly outpace social media accounts as news sources, with social platforms generally used more for sharing than sourcing content. Even so, results from the survey show that executives are far more likely to use email (80%) to share content than they are to turn to specific social platforms such as Twitter (43%) or LinkedIn (30%).
Overall, 9 in 10 respondents said they would share work-related content if they found it to be valuable, with their preferred devices for sharing almost equally split between mobile (phone and tablet) and desktop. Read the rest at MarketingCharts.