Consumers Emotional Connections To Brands, June 2014 [TABLE]

Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. The study asked more than 6,500 consumers in 9 developed and emerging markets around the world to classify their feelings about well-known brands in interpersonal terms. Some 45% of US respondents classified their relationships with brands as no more than an acquaintance, with one-fifth of those (or almost 1 in 10 overall) categorizing brands as their “enemy” or “arch rival.” Read the rest at MarketingCharts.